The Maggie Beer brand and story stand as testament to a lifetime committed to food, flavour, quality and sharing.
The drive behind the brand
Maggie Beer is one of Australia’s best-known culinary icons alongside her husband, Colin, the founders of Maggie Beer Products.
A respected mentor to many, she is celebrated for her entrepreneurial skills and natural leadership abilities in the gourmet food arena. Maggie’s fame has been built on a career that spans farming, food production, exporting, food writing and television presenting.
Over the last 20 years the business has grown from just a handful of employees to now being one of the Barossa’s largest employers with more than 100 staff across two sites producing over 200 products.
Philosophy
Inspired by the Barossa Valley’s abundance of fresh produce, Maggie Beer Products bases its reputation on Maggie’s own philosophy of using superior ingredients, in season, to produce the best niche market gourmet products for the national and international markets.
As Maggie explains, “We are so lucky to have access to the growers we do here in the Barossa, I don’t think it’s something that can be contrived. A strong food culture develops organically over time, based on the day-to-day lives of the people that make up the community.
The Barossa has such a rich diversity of produce that it has naturally allowed and encouraged an ever-growing tapestry of food-based ventures, but all of them are steeped in a common history. That’s the key; there must be substance that sits behind what appears idyllic.”
Award Winning Range of Gourmet Products
From the very first product produced, the Maggie’s Pheasant Farm Pate which was originally on the menu of her much acclaimed Pheasant Farm Restaurant. The growth of the pate category led to an export accredited professional kitchen and the capacity to diversify the product range from pates to fruit pastes to jams, sugo, sauces, wine and other products – a range that continues to grow and delight consumers to this day. The range of award winning products have also featured prominently in popular food publications and television shows in Australia and Internationally.
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